top of page

Made to Measure Marketing
Fractional Performance Marketing for High-Growth Beauty and Fashion Brands

I lower your customer acquisition cost and scale revenue by auditing, restructuring and optimizing high-ROI growth channels- proven with data to back up the results.

The C-Suite Reality Check

Most beauty and fashion brands don’t have a strategy problem—they have an efficiency problem. As your embedded VP of Performance Marketing, I optimize your media mix, eliminate wasted ad spend, and build custom executive dashboards that tie every dollar directly to bottom-line profit.

Proven Results

Highlights:

  • +30% YoY revenue growth by expanding digital acquisition channels.

  • +29% YoY sales from restructuring cross-channel media for a major beauty brand.

  • +36% sales increase through full-funnel channel optimization and lifecycle rebuilding.

​​

Track Record:

  • Luxury Fashion & Beauty Retailer: Revamped affiliate structures and Google Shopping while launching post-purchase email/SMS flows to drive +15% YoY growth and higher customer retention.

  • Global Beauty Brand: Rebuilt cross-channel acquisition across Search, Social, Affiliate, and Email to achieve +29% YoY sales, adding significant incremental revenue via personalized retention flows.

  • Iconic Apparel Brand: Re-architected paid channels and lifecycle messaging to accelerate total revenue by +36%.

What You Get​​

  1. Clear Data & Analytics: Executive dashboards tracking ROI at the marketing channel level to know where to invest.

  2. Growth Roadmap: 6–12 month performance plans synced with your product calendar.

  3. Channel Optimization: Restructured goals and strategies across channels including Meta, Google/Shopping, TikTok, Affiliates, Email/SMS and others.

  4. Team & Agency Leadership: Auditing agencies, restructuring teams, and vetting key hires.

Ready to lower CAC and scale profitability?

​

bottom of page