About Made to Measure Marketing

Why I Created Made to Measure Marketing​

Many retail brands don’t need a full-time, $200k+ CMO. They need senior-level leadership to identify gaps and solutions, bring fresh perspective and implement industry best practices across the team. That’s why I built Made to Measure Marketing. ​​​

What I do for Your Business​

I set your team up to grow sales 20-30% for B2C brands. I identify and execute short and long term strategies that improve spend efficiency, translating your budgets into measurable, scalable returns.​

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How I do it Differently​

• I use proven strategies across marketing channels that drive measurable growth for small and large retail brands, including The North Face, Sephora and Bergdorf Goodman. 

• My approach is personalized, flexible and specialized, tailored to your brand size, target audience and business challenges. 

• I leave you with a clear roadmap and plan to leverage and refine. 

• The digital landscape quickly changes- I prioritize which channels give the biggest returns, whether that includes Paid Search, Meta, Pinterest, TikTok, Affiliates, Programmatic Display, CTV, Amazon, Email, SMS, DOOH or Video.

• I set benchmarks, then test and use data to optimize. 

• I implement repeatable processes so the right structure is in place for the team to continue optimizing growth.