Executive Performance Marketing Services
Fractional growth leadership built exclusively for DTC and retail fashion & beauty brands.
Core Service Pillars
Growth Strategy and Roadmap
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What You Get: A roadmap designed to efficiently scale customer volume.
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Key Deliverables:
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6-to-12 month full-funnel growth plan aligned with sales and key holidays.
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Budget allocation and expected ROI across acquisition and retention.
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Proven Impact: Engineered omnichannel strategies driving +36% YoY growth for leading retail brands.
High ROI Channel Optimization
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What You Get: Lower CAC and higher customer lifetime value across paid and owned channels.
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Key Deliverables:
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Paid Search: Account restructuring and feed optimization.
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Paid Social (Meta, TikTok, Pinterest): Creative testing frameworks and ad account consolidation.
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Lifecycle & Retention (Email/SMS): Automated welcome, replenishment, and win-back flows.
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Affiliates & Influencers: Commission restructuring and high-performing partner scaling.
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Other: Optimizations or setup of new channels, including CTV, SEO, Programmatic Display, Audio/Radio and other emerging channels
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Proven Impact: Scaled paid social to drive +30% YoY sales and generated incremental growth via personalized email flows.
Analytics and Executive Reporting
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What You Get: Complete clarity on marketing channel ROI.
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Key Deliverables:
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Tracking audits and fixes.
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Executive dashboard setup with key insights and optimization recommendations.
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Proven Impact: Built executive dashboards for enterprise beauty and retail brands to link multi-channel spend directly to net profit.
Hiring & Team Leadership
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What You Get: High-performing internal teams and agency partners held strictly accountable to ROI.
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Key Deliverables:
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Marketing org structuring, role definition, and candidate interviewing.
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Agency partner vetting, pitch management, contract negotiation, and SLA oversight.
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Proven Impact: Restructured internal marketing orgs and renegotiated agency contracts for market-leading retail brands.
Engagement Models
Fractional VP of Performance Marketing:
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Ongoing executive leadership managing strategy, channels, spend, and teams week-in, week-out.
Growth & Performance Audit
(30-Day Project):
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An intensive audit of ad accounts, tracking, and media mix with an immediate action plan to cut wasted spend.